vintageHERMESを銀座で｜H3 VINTAGE夏は青の店頭に

夏仕様に一新されたH3 VINTAGE銀座店の青基調の店頭ディスプレイ

目次

    In July, the front of our Ginza store will be dyed blue.

    Blue-based store display at H3 VINTAGE Ginza store, redesigned for summer

    From July 2026, the storefront of H3 VINTAGE Tokyo Ginza store will change to a summer style with blue, gray, and white tones. Vintage colors that shine in every season, from deep navy blue to cool light blue that stands out in the summer light.HERMESThis is a seasonal store that mainly introduces .

    Lined up areBirkinYaKellyIn addition to popular models such as, we also have blue, a discontinued color that is hard to see in the current line. At H3 VINTAGE, we design our store with theme colors for each season, and this time we chose "blue" as our summer look.

    The storefront is wrapped in cool colors and is only available this summer.店内を歩くだけでも、HERMESIt is a space where you can feel the richness of blue.

    なぜ「青」なのか。 Summer outfitHERMESblue

    Displayed in a variety of colors from deep navy blue to bright blue, lined up on shelves with indirect lighting.HERMES・Kelly

    As temperatures rise, people naturally choose colors that add a touch of coolness to their outfits. Cool colors and achromatic colors such as blue, gray, and white are colors that go well with summer coordination.

    andHERMESis known as a color brand as well as high-quality leather. Even just the blue color has an amazing variety of expressions. Blues with their own names have been created, from the deep navy blue ``Bleu Nuit'' reminiscent of night, to ``Celeste'' as bright as a clear sky, to the misty pale ``Blue Brum''.

    Even the same color ``blue'' can look very different depending on the age, material, and how the light hits it. That's why, for those who are looking for something for summer,HERMESBlue is a color full of fun to choose.

    Discontinued blue that you can find because it is vintage

    HERMESThe colors will change over time. It is not uncommon for colors that were once available to be discontinued and no longer available at retail stores.

    "I'm drawn to that color, but it doesn't exist anymore." Encountering such discontinued colors is a unique charm of vintage. In the vintage market, you may be able to find shades of blue that are not available in the current line, or blues that are only available in limited quantities. Even if they have the same model number, the color and condition will vary from piece to piece, and no two pieces are the same.

    In addition to choosing from models, you can also choose one item from a variety of colors. This summer's store is also a place where you can enjoy choosing vintage items.

    Vintage in GinzaHERMESIf you choose ｜Why choose H3 VINTAGE?

    H3 VINTAGE Ginza store's brass showcase and counter seats with the H³ logo

    So that you can choose your summer item with confidence. Vintage in GinzaHERMESH3 VINTAGE deals withHERMESWe have three strengths as a specialty store.

    1. HERMESA rich lineup specialized in

    BirkinYaKellyFrom standard popular models such as discontinued colors and rare vintage models,HERMESWe offer a wide range of products. Even if it takes time to obtain a model at an official store, you can actually pick it up at the store.

    2. We only handle genuine products that have been verified for authenticity.

    The products we carry are purchased from official brand stores or second-hand goods markets certified by the AACD (Japan Distribution Association) and ATF (National Association of Pawnshops and Brand Goods), and are made up of genuine products that have been verified for authenticity. You can feel safe and choose one item that will last for a long time.

    3. HERMESA professional concierge who knows everything about

    HERMESA professional concierge who is familiar with the history, materials, and characteristics of each era is always on hand. We will carefully answer questions such as ``What kind of leather is used for blue leather from this era?'' and help you choose one piece based on the differences in color and condition.

    夏に映えるブルーの選び方

    Dark blue and silver lights lined up next to the spherical lightingHERMES・Picotin

    We hope you will take this opportunity to find something that is uniquely yours. Here are three tips for choosing blue for summer.

    1. 淡いブルーで涼やかに
    2. 濃紺で装いを引き締める
    3. 鮮やかなブルーを差し色に

    If you're looking for something light, go for lighter colors like Celeste or Blue Brum. When you want to accentuate a white or ecru outfit, a dark blue like Blue Nuit will work effectively. If you want to emphasize freshness, a bright blue color like Blue Atoll will look great. The impression of each color cannot be fully conveyed through photos alone. Please check out the real thing and see how it looks under the light.

    Summary｜Encounter with colors only this summer

    Blue and black vintage items neatly arranged on a niche shelf with indirect lightingHERMES・Kelly

    In July 2026, H3 VINTAGE Ginza store will welcome customers with a "blue" storefront.夏に映えるブルーのヴィンテージHERMESWe hope you will enjoy your encounter with us.

    We will also update the store details on our official Instagram and Facebook. On Instagram, you can see products before they are posted on the homepage, so if you are interested, please check it out. This summer in GinzaHERMESPlease spend a moment encountering the blue of H3 VINTAGE Tokyo Ginza store.

    Also pay attention to third party media! H3 VINTAGEの夏季店頭企画

    The "H3 VINTAGE Ginza store summer store project" introduced this time is also reported in detail on the press release distribution service "NewsCast".

    From the perspective of third-party media, the background of the project andHERMESThe charm of blue and the efforts of H3 VINTAGE are introduced in an easy-to-understand manner. Please take a look at the market background and H3 VINTAGE's stance.

    ▶Click here for the NewsCast article

    H3 VINTAGE Tokyo/Ginza store

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